By using intricate digital design strategies, structure, mysterious atmospheres, and a leisure video strategy, Maison Valentino has crafted an intimate presentation of the brand new Valentino Diary Assortment. Set in a modernist villa on the coast of the Mediterranean scrub, Valentino showcases nice spacious volumes and glass partitions that divulge heart’s contents to a marine pine forest.
Inviting customers to enter, discover and browse the traces left behind by the individual that cohabits the area, Maison Valentino presents our first encounter with every merchandise and accent of the Valentino Diary Assortment and the brand new Valentino Garavani Roman Stud bag via dwell, habitable, and digital structure. Strolling via the rooms, patio and pool, harking back to the refined and sober aesthetic Valentino Boutiques are revered for, customers can work together with Valentino gadgets that can then be out there for buy on the web site with a sequence of surprises.
Impressed by the expertise and behind the scenes of the creation of the promoting marketing campaign, shot by Artistic Director with Mariacarla Boscono in Nettuno, Pierpaolo Piccioli’s metropolis of origin the place he resides right this moment, the Valentino Insights residence exudes a way of metaphysic familiarity. The exploration of the platform is guided by notes that point out on which object to linger, with particular parts for the person to work together with, photographs to be clicked and secret areas that carry customers to unveiling clues. The Valentino Insights residence additionally options a wide range of voicemails, movies, a musical choice originating from a classic report participant, excessive scale Valentino equipment that develop into surreal furnishings items, dreamy stroll in closets, unique occasions, and rather more.
Regarded a center floor between a videogame and a digital artwork piece, Valentino Insights is a constantly up to date platform, a common window to find information and to expertise private actions devoted to the Valentino Group. With the inclusion of important furnishings design items from the ‘900 staged all through the home, and items personally chosen by Pierpaolo Piccioli, consultant of his private style and in direct relation to the pervasiveness of artwork and vogue in each life, the Valentino Insights house is characterised by objects that in the middle of many years have been indicators able to creating home and social aesthetic identities, while embodying innovation, imaginative and prescient and poetry.